Rogelio López Cuenca:
“It is enough to note here that the call for sympathy and identification by readers and viewers is based on the selection of images by others who suddenly turn out to be “us”. Notice that the socially acceptable model, our model of friendly positive revolution, is still that of a May 68 reduced to a public exhibition of beauty and youth, two expensive basic products of our consumer economy; the idealised image that our society has of, or dreams about, itself. However, identification obviously does not happen only in terms of physical appearance, rejection of the others, their different air, their exotic look and their decision to look like us, but also as their demands coincide with values that, although we define them as universal, are considered western, of an unquestionable European origin: democracy, human rights, individual freedoms, and so on. If we add to this the repeated emphasis on the importance of the use of new communication technologies and virtual social networks, it would seem that we are witnessing a real conversion to the West. It apparently matters little that the strike forces – if you prefer, the cannon fodder – of these revolutions are being led by impoverished social sectors due to imposed neoliberal policies and the crisis of the global market system“.